Swiss pricing architecture for production-led growth
Clear pricing. Live quotes. Zero improvisation.
Gold Standard turns package confusion into a disciplined operating model. Start with Foundation or Growth, add platforms and assets at fixed rates, and generate proposal-ready monthly pricing in real time.
30 years
Commercial production heritage from BBDO to Driver Media.
$1,500
Clear entry point for Foundation with fixed operational logic.
$5,000
Growth tier for paid and organic execution with expanded scope.
Package architecture
Two flagship packages. Explicit operating scope.
The public offer stays simple. Foundation is the entry organic system. Growth is the organic plus paid performance system. Everything else is priced through a fixed add-on menu.
Interactive proposal builder
Live calculator built for agency conversations.
Choose a package, add platforms, add monthly asset bundles, and adjust the paid media layer. The estimate updates immediately so your team can quote without custom spreadsheets.
Additional platform
Use for Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Reddit, Google Business Profile, or any comparable actively managed channel beyond package allowance.
+$750
Per month
Additional paid media environment
Use for Google Ads, LinkedIn Ads, YouTube Ads, or another paid media management layer beyond included scope. This covers management and optimization only, not media spend.
+$1,000
Per month
3-asset bundle
Adds three monthly content assets at a clean incremental rate.
+$500
Per month
5-asset bundle
Adds five monthly content assets for heavier content demand.
+$750
Per month
10-asset bundle
Adds ten monthly content assets for larger distribution programs.
+$1,500
Per month
3 ad scripts
Use when campaigns need more testing angles or offer variants.
+$500
Per month
6 ad iterations
Use when a faster creative testing cadence is required.
+$750
Per month
Priority turnaround
Optional for Foundation accounts that need faster production without moving fully into Growth.
How the quote is built
Monthly price equals base package plus additional platforms, additional paid media management environments, additional asset bundles, and any optional creative or priority add-ons.
Paid media pricing covers management and optimization only. Ad spend remains separate.
Pricing rules
Define the workload. Then price it cleanly.
The operating model removes the questions that usually force agencies into custom math. If a channel is actively managed, it counts as a platform. If a month requires more creative output, add asset bundles at fixed rates.
01
Platform
One actively managed channel with posting, optimization, and reporting. Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Reddit, and Google Business Profile can each count as separate platforms, and each additional one is billed at $750 per month.
02
Content asset
One master creative deliverable for the month. Reusing the asset on another channel still requires a platform add-on because scheduling, formatting, and reporting expand the workload.
03
Paid media environment
One ad platform or account environment actively monitored and optimized. Meta paid ads can remain one environment when reporting and creative are not separated. This fee covers management and optimization, not the ad spend itself.
Quote references
Common scenarios your team can quote instantly.
Proposal snapshot
Foundation + second platform
Instagram plus TikTok with the base monthly system.
Estimated total
$2,250
Per month + platform fees
Proposal snapshot
Foundation + 10 assets total
Foundation plus one 3-asset bundle for a 10-asset month.
Estimated total
$2,000
Per month + platform fees
Proposal snapshot
Growth + third platform
Growth plus one additional standard organic platform.
Estimated total
$5,750
Per month + platform fees
Next step
Turn the estimate into a client proposal.
Use the calculator during live sales calls, align the scope in minutes, and move qualified brands toward a structured operating plan.